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Soy Soi
Sector
Hospitality
Location
Chennai, India
Year
2018
Design Team
​Asral
Concept and Spatial.
Soy Soi reinterprets the vibrancy of Southeast Asian street culture through a refined, contemporary lens. The bold red façade creates a striking urban identity, while the interiors unfold as an immersive dining journey defined by rhythm, warmth, and intimacy. Circular wooden portals connect spaces visually, creating continuity and curiosity as guests move through the restaurant.
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Design Experience.
Soy Soi blends cultural symbolism with modern craftsmanship. Each design element from circular frames to glowing lanterns contributes to a cohesive narrative that transforms the act of dining into a sensorial experience rooted in Asian heritage and contemporary design.
Materiality and Atmosphere.
Each cylinder is punctuated with subtle slits, allowing glimpses of the artwork from varying angles. Whether seated at the central circular banquette, the intimate booths, or the edge tables, the dining experience constantly shifts — no two perspectives ever alike. The result is an atmosphere that feels renewed with every visit, as light and pattern evolve throughout the evening
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