Soy Soi
Sector
Hospitality
Location
New Delhi, India
Year
2019
Design Team
Thendral S
Venkatesh K
Brand Reinterpretation.
Soy Soi’s iconic red-and-black palette forms the foundation of the design narrative. The space reimagines the brand’s established identity into a more sculptural and immersive expression, tailored specifically to this outlet’s spatial volume and context.
Ceiling Drama.
The restaurant capitalizes on its expansive vertical volume through a series of suspended cylindrical installations. These elements animate the ceiling plane, transforming height into an experiential feature rather than a mere structural condition.
Art as Illumination.
Each cylinder houses abstract Asian-inspired artwork, internally lit to create a glowing kinetic canvas. The installations blur the line between lighting and art, turning illumination into a storytelling medium that reflects the layered character of the cuisine.
Visual Perspectives.
Strategic slits within the cylindrical forms allow the artwork to reveal itself differently from various vantage points. Whether viewed from booth seating, central lounge seating, or perimeter tables, the experience constantly evolves — ensuring visual freshness over repeated visits.
Seating Experience.
From intimate booths to bar-style high seating and communal arrangements, each zone offers a distinct atmosphere. The varied seating typologies ensure that the spatial experience shifts subtly depending on where one chooses to dine.
Spatial Anchor.
A circular banquette wrapped around lush greenery forms the heart of the restaurant. This central seating cluster grounds the dramatic ceiling composition, introducing intimacy and softness within the bold architectural framework.
Reflective Illusions.
Bronze mirrors line key walls, multiplying the suspended installations and enhancing spatial depth. These reflections create an illusion of endless vertical forms, making the restaurant feel expansive while maintaining warmth.
